The game is called nothing but 'the game.' Once you hear of the game, you are automatically playing. You are winning the game if you have forgotten the game. Once you remember the game (even to realise you are winning), you have lost the game. When you lose the game, you must express this fact aloud (or in type, for MSN etc.), usually in the form of something along the lines of: 'I lost the game.' If someone asks you what the game is, you must tell them all the rules. And remember, the aim of the game is to get everyone in the world to play.
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